Bernalillo County is 1,160 square miles and is New Mexico’s most populous county with more than 676,000 residents. Bernalillo County government provides a wide range of public services to residents who live in Albuquerque, Los Ranchos and Tijeras with approximately 106,000 residents living in unincorporated areas of the county. Bernalillo County employs approximately 2,500 people and has an annual operating budget, capital investments and other funds of more than $1 billion. Elected officials include five county commissioners, assessor, clerk, probate judge, sheriff and treasurer.

Bernalillo County

Department of Human Resources

Job Descriptions

What does the red Zia symbol mean? The Zia sun symbol represent the four cardinal directions, the four seasons of the year, the four period of each day (morning, noon, evening, and night), and the four seasons of life (childhood, youth, middle age, and old age). The centre of the sun symbol stands for life itself. The yellow field with red symbol pays recognition to the Aragon Realm of the conquistadors and their homeland in Spain.
JCP225: Marketing Specialist

Marketing Specialist

Job Code
Grade
Bargaining Unit
JCP225
6
None
       
       
Salary
As Hourly
As Annual
54,018.00 - 67,870.00 - 85,363.00 USD Annual
$25.97 - $32.63 - $41.04
$54,018.00 - $67,870.00 - $85,363.00

POSITION SUMMARY

The Marketing Specialist develops, coordinates, and implements a variety of cultural services and community outreach programs to strengthen communication between Bernalillo County and its residents. This position leads advertising and marketing efforts that support quality of life initiatives, including event planning, sponsorships, and public engagement campaigns. The Marketing Specialist also supervises staff and collaborates with various committees, workgroups, and event teams.

DUTIES AND RESPONSIBILITIES

  • Develop, coordinate, and manage the County's Quality of Life Fund initiatives supporting agriculture, animal care, arts and culture, housing, memorials, open space, parks and recreation, special events, and sponsorships.
  • Partner with management to plan, promote, and implement events and programs with local businesses and community organizations.
  • Develop and manage a comprehensive countywide advertising strategy from a business, sales, and technical perspective.
  • Assist the manager with administrative duties including correspondence, scheduling, mailing list maintenance, and reporting.
  • Initiate and manage advertising sales and sponsorships with companies, agencies, and individual partners.
  • Identify new sales opportunities and cultivate existing relationships to increase revenue.
  • Create and implement sales materials and rate cards for County facility advertising inventory.
  • Evaluate and apply new sales techniques to boost County sales volume.
  • Develop and lead a strategic fundraising approach for the Quality of Life Fund through major gifts, corporate donations, grants, solicitations, and in-kind support.
  • Design and execute creative campaigns to market programs, initiatives, and events aligned with County goals.
  • Conduct research to support the County’s strategic plan.
  • Plan and lead market research studies; develop branding and marketing strategies and present findings.
  • Collaborate with neighborhood groups, councils, boards, associations, government agencies, and other stakeholders to promote County initiatives.
  • Coordinate the design, printing, and distribution of marketing and communication materials.
  • Use diverse methods to promote County initiatives and programs within the community.
  • Recommend enhancements to products or services to improve customer satisfaction and sales potential.
  • Oversee the installation and removal of advertising to ensure deliverables are met.
  • Lead or supervise personnel as needed for specific projects.


*The above information is intended to outline the general nature and scope of the duties required for this position. It is not an exhaustive list and may vary depending on specific job assignments and responsibilities. 


MINIMUM QUALIFICATIONS

  • Bachelor’s degree in Public Administration, Business Administration, Journalism, Communications, or a related field.
  • Two (2) years of related work experience involving community programs or public information.

*Any equivalent combination of related education and/or experience may be considered for the above requirements. 
 

SUPPLEMENTAL INFORMATION


SCREENING AND COMPLIANCE


The offer of this Bernalillo County position requires compliance with the following:

  • Complete the post-offer employment medical examination and background investigation.
  • Comply with the safety guidelines of the County.
  • Complete required FEMA training(s) as assigned to position.


WORKING CONDITIONS

  • Most essential job duties are performed indoors in climate-controlled environment.
  • Primary work surface is even, dry, carpeted or tiled floor.
  • Attendance at evening meetings may be required.
  • Works alone primarily, with or without directions. Works with a group at times, and with a select team at times.


EQUIPMENT, TOOLS, AND MATERIALS

  • Equipment typically used in the performance of office duties includes telephone, computer, printer, and copy machine.
  • Various forms of paperwork are handled in performance of essential job duties.
Revision: 8/21/2025 1:40:29 PM